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PERSPECTIVE

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MARKET INSIGHTS

Philippine Digital Landscape: 75% businesses online, with a growing trend in digital marketing.

Recent study by the Department of Trade and Industry (DTI), the percentage of businesses that are in the digital space in the Philippines is 75%.This means that nearly three out of four businesses in the Philippines have a presence online in some way. The study also found that the majority of businesses (65%) are already using digital marketing to reach their customers. This number is expected to increase to 75% by 2023.

MARKET INSIGHTS


Social Media Dynamics:
A deep dive into Filipinos’ online behaviors and preferences. Facebook is by far the most popular social media platform in the Philippines, with over 85.86M of the population using it daily.

TikTok is the second most popular platform, with over 42M daily users.
Instagram is the third most popular platform, with over 35M daily users.

  • The average Filipino spends 4 hours and 6 minutes on social media per day.
  • The most popular social media activities in the Philippines are watching videos, checking news and updates, and chatting with friends.
  • Social media is used by people of all ages in the Philippines, but it is particularly popular among young people.

SEARCH ENGINE MARKET

Search Engine Dominance: Google’s unparalleled reach in the Philippines.

Google is the most visited search engine website in the Philippines, with 1.05 billion visits a month. This means that over 53.8 million Filipinos use Google as their primary search engine. Google has a market share of over 95% in the Philippines, making it the clear leader in the search engine market.

Leadership Team

Let’s Open the World of IT to You

It is a long established fact that a reader will be distracted by the readable content
of a page when looking at its layout.

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